http://www.bretteater.com/article-marketing-strategy
Increase Traffic For Free With Article Promotion
Business use tons of methods to get their product, their services and themselves known. They might use affiliate marketing, network marketing, or some another strategy. There's another one that many people under-utilize: article advertising. Read on to learn what article submission is and how you can use it in your business.
Any article you write to advertise your site should be entertaining to the reader. Keep your writing informal and friendly. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman's terms so it is interesting for all readers, not just the hardened professional. Boring, hard-to-read content will drive readers away.
If you let readers post comments, make sure you use a "no follow" attribute for the comments. If someone shares spam, search engine spiders will not follow the link and it will not be associated with your site. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.
Write timeless material. Steer clear of trendy, short-live content. You want your content to be engaging for readers a year after you write it. This ensures you're not wasting time on articles which provide few readers or little profit.
Consider outsourcing. If time is an issue or you do not think you are skilled enough to write your own articles, consider hiring writers to generate content. It isn't free, but it is effective and will build site traffic.
Include as much relevant information in your article as possible. People read your article to gain knowledge. Base your articles on facts, not opinions. This ensures that readers will finish the article feeling like the time they spent was beneficial.
Truthfully you can never find a secret for success in article submission. If you research your niche, you will know everything that you need to be knowledgeable about in marketing articles. Article submission is not an esoteric method of marketing. It is simply marketing through content distribution.
Businesses have many different available options when promoting themselves. While many people think first of banner ads as online marketing, article advertising is a technique others are using successfully. Thankfully, the best tips are listed in this article so you can use this technique, too.
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